March 27, 2026 · 9 min read

How to Check If Your Business Shows Up in ChatGPT

Your clients are Googling less. They're asking ChatGPT instead. And if your client's business doesn't show up in those AI-generated answers, they're invisible to a growing segment of potential customers.

This isn't a future problem. It's happening right now. Millions of people use ChatGPT, Google's AI Overviews, and Perplexity to find local businesses, compare services, and make buying decisions. If your client's business isn't part of those answers, they're losing leads they never even knew existed.

Why This Matters for Agencies

As an agency or freelancer managing a client's digital presence, you need to understand where their business shows up — and where it doesn't. Traditional SEO audits check Google rankings. But AI visibility is a different game with different rules.

AI models pull information from across the web — websites, review sites, directories, social media, and structured data. If your client's information is inconsistent, sparse, or outdated across these sources, AI tools will either ignore them or give inaccurate information.

Step 1: Ask ChatGPT Directly

Start simple. Open ChatGPT and ask questions your client's customers would ask:

  • "Best [service] in [city]"
  • "Who should I hire for [service] in [area]?"
  • "Tell me about [business name]"
  • "Compare [business name] to [competitor]"

If your client doesn't appear, or the information is wrong, that's your baseline. Screenshot the results — you'll need them for your report.

Step 2: Check Google's AI Overviews

Google now shows AI-generated summaries at the top of many search results. Search for the same queries you used in ChatGPT and check whether your client appears in the AI Overview box. This is prime real estate — it appears above the traditional organic results.

If competitors show up in AI Overviews but your client doesn't, there's a content and authority gap that needs to be addressed.

Step 3: Audit the Data Sources AI Uses

AI models build their knowledge from publicly available data. Here's what to check:

  • Google Business Profile — Is it complete, verified, and regularly updated? This is the single most important data source for local AI visibility.
  • Website structured data — Does the site have Schema.org markup (LocalBusiness, Service, FAQ)? AI models prioritize structured data because it's machine-readable.
  • Review profiles — Google reviews, Yelp, industry-specific review sites. Volume, recency, and sentiment all matter.
  • Directory listings — Is the NAP (Name, Address, Phone) consistent across all directories?
  • Content depth — Does the website have detailed service pages, FAQ content, and location-specific pages?

Step 4: Check for an llms.txt File

A newer practice is adding an llms.txt file to your website root. Similar to robots.txt, this file provides structured information about your business specifically for AI crawlers. It tells AI models who you are, what you do, and what's important — in a format they can easily parse.

Most businesses don't have one yet. Adding it now puts your client ahead of competitors.

Step 5: Build an AI Visibility Report

Compile your findings into a clear report for your client:

  1. Current AI visibility status — Screenshots of what AI tools say (or don't say) about the business.
  2. Competitor comparison — Do competitors show up where the client doesn't?
  3. Data source audit — What's missing or inconsistent across GBP, directories, and structured data.
  4. Action items — Prioritized list of what to fix first for maximum AI visibility impact.

The Bottom Line

AI visibility isn't replacing SEO — it's adding a new layer to it. The agencies that start auditing and optimizing for AI now will have a significant advantage over those that wait. Your clients are going to start asking about this. Better to have the answer ready.

At Prove My Ads, our campaign diagnosis includes checking how your client's business appears across both traditional search and AI platforms. We cross-reference Google Ads, GA4, Search Console, and AI visibility to give you the complete picture — not just half of it.

Get Your Campaign Diagnosis — $497